The Best Way to Communicate with the Hispanic Community

Young woman texting on her cell phone and looking happy

Last month we did a series of blogs talking about the Hispanic community and homeownership, the barriers they face and the Strategy of Tripling U.S. Hispanic Household Wealth. Some agents have shown concern about what the best way to communicate with the Hispanic community is. Today I want to share some data that might be helpful in making your decision on how to share your information with Hispanics.

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The Latinos’ Support of the U.S Economy

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When Latinos leave their countries, they do it with the intention of finding a better life for them and their families. In most cases, they leave just with a bag full of hopes and dreams not knowing what their life will bring in this new country.

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The Personal Finance Struggle in the Hispanic Community

Personal Finances

The Business and Economics Polling Initiative (BEPI) at Florida Atlantic University conducts surveys on business, economic, political, and social issues with a main focus on Hispanic attitudes and opinions at the regional, state and national levels. They published their latest survey on Hispanic consumer sentiment last week.

Here are the highlights on housing:

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Who are the future homebuyers in the Hispanic community?

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Last week I had a great opportunity to listen to one of the best speakers in the real estate industry, Steve Harney. In his presentation “Knowledge = PROFIT!” he spoke about the Hispanic community and also shared some data on this group. I would like to share that with you now.

Continue reading Who are the future homebuyers in the Hispanic community?