The Latina and her buying power

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Latinas are becoming a very powerful group in the Hispanic community. They are becoming more independent and more involved in the business world. According with the National Women’s Business Council there are 787,914 Hispanic women-owned businesses in the United States. This reflects a tremendous 45.7% increase in numbers since 2002 and represents total receipts of $55.7 billion across the country.

The highest concentration of Latinas are located in the West (14.7%), followed by the South (11.6%), 9.0% in the Northeast and then Midwest with 2.7%.

According to the Shriver Report:

“With more than 22 million Latinas in the United States and projections putting Latinas at 15 percent of the total population by 2050, we must pay attention to the fate of Latinas because the economic future of our country depends on it.”

The Latin Post mentioned: “with 19.3 million Latina shoppers in the U.S., they command the bulk of $1.2 trillion in Hispanic purchasing power – a number that is estimated to climb to $1.7 trillion by 2017”.

A large part of that purchasing power will be spent on housing. Hope surveyed 400 Latinas across California, “they found out that 81.0% of the Latinas who participate in the HOPE study believe that buying a home is the best long-term investment”.

Are you a Latina thinking of buying a house? Sit down with a local real estate agent and find out your options in today’s market.


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