The Importance of Speaking to the Heart

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hablas espanol

Recently The Pew Research Center published an analysis of the U.S. Census Bureau data where it mentioned a record 33.2 million Hispanics in the U.S speak English proficiently. The question then is, if they are speaking more English, why do I have to have my real estate information in Spanish?

The same report mentioned that even though English proficiency is on the rise among Hispanics, there are many who speak English less than very well – or not at all. Only half of the adults who are English speakers, say they can speak both languages very well.

Ninety-five percent of Hispanics say it is important that future generations of Hispanics living in the U.S be able to speak Spanish.

A Common Sense Advisory study stated that 88.3% of the no or low English consumers spend most or all of their time on websites in their own language, and 82.5% stated that they are more likely to make a purchase if the information is available in their own language.

This week RISMedia published an article: “Se Habla Español? Technology Can Solve the Language Barrier” talking about the new bilingual automation technology for MLS data. They understand that Spanish-speaking homebuyers became the fastest-growing market in the U.S. last year and that Hispanics accounted for 40% of all the U.S. household growth. They are now working with VoicePad to provide narrated tours in Spanish as well as English. (Click here to hear a sample.)

Even if they speak English, they still prefer their information in Spanish.

Nelson Mandela said: “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language that goes to his heart.”

Buying a house is often the biggest investment that a family will make in their lifetime, it is a decision that we have to make with information that we really understand, in the language that goes to our heart.

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